Monthly Archives: April 2013

How to develop a digital marketing strategy that gets results – Part 5

Written for The Icehouse by Debra Chantry and published here. Wow – we’re almost at the end of our journey…. I do hope you have used my tools / tips and are well on the way to having a strong digital strategy. Now is the time to put it into action! The last step in any marketing plan […]

How to develop a digital marketing strategy that gets results – Part 4

Written for The Icehouse by Debra Chantry and published here. Welcome back! You’re now well on your way to developing a digital strategy. You know what you need to achieve…. Now it’s time to think in more detail about how, what, who, where, when & why? Decide on your strategy & tactics Your strategy and your tactics will […]

How to develop a digital marketing strategy that gets results – Part 3

Written for The Icehouse by Debra Chantry and published here. Last week we spent a lot of time understanding the marketplace, our competitors and developing our SWOT and key areas to work on. This week it’s time to start developing digital objectives. Let’s not forget that digital marketing is just a series of digital channels that you can […]

How to develop a digital marketing strategy that gets results – Part 2

Written for The Icehouse by Debra Chantry and published here. Last week we talked about your target audience and understanding them. The next step in developing your digital marketing strategy is to look at where you are currently at. Analyse your current situation – Are you currently operating in the digital marketing space? – What are your current […]

How to develop a digital marketing strategy that gets results – Part 1

Written for The Icehouse by Debra Chantry and published here. Clients often ask me, “What is a good digital marketing strategy for my business?” and the answer I always give is “It depends”. It doesn’t feel like a helpful answer, however after reading this article you will hopefully understand why this is the best answer […]