BrandZ

BrandZ is Millward Brown‘s brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands.The database is used to estimate brand valuations, and each year since 2006, has been used to generate a list of the top 100 global brands. You can get the full 2015 report here. In the meantime, if you’d like to learn more about increasing the value of your brand we recommend that you attend our seminar in September. In today’s world where product differentiation is often short-lived, building loyal relationships and maintaining a premium are the result of creating a brand with real value.  In one day or one session increase your knowledge of how successful businesses build valuable brands. Check it out.

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