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Category Archives: Marketing Techniques & Tactics | Marketing Strategy | Digital Marketing

27 Jun

Digital Strategy for Kiwi Businesses

Today the NZ Herald published an article, based on an interview with our Business Coach & Principal, Debra Chantry, about Digital Strategy:   http://www.nzherald.co.nz/spark/news/article.cfm?c_id=1503943&objectid=11664274   It talks about one of the clients, Baby Sleep Consultant that Debra works with as a Business Coach. Debra has worked with Baby Sleep Consultant to develop their Business Strategy
24 Nov

13 ways to make your customers’ day

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my
Nov

Developing a keyword strategy

Read this article to learn how to construct your first list of keywords and to get pointers on the overall keywords strategy. How to come up an initial list of keywords When you first start brainstorming keywords, it can be difficult to know where to begin. Your keywords strategy will evolve over time as you
Nov

Personas 101

Personas 101 – A Quick Guide to developing marketing personas Most marketing experts will tell you that in order to be able to optimize your inbound channels for your target audience, you should dedicate sufficient time and resources to creating personas. A persona, in its simplest form, is a fictitious character that embodies a segment
16 Jan

KISSS your customers – Keep it Simple SEO & Social Media

In early January, I was privileged to be able to give a presentation at the Kickstart Workshop at The Icehouse: Debra Chantry – “KISSS your customers to get results”Keep It Simple SEO & Social Media!How does your website perform for the search terms that your customers are using? Do you have a Facebook, Linked In,
03 Oct

Inbound marketing…. what is it? How can my business use it to get results?

We recently presented to 54 owner-managed businesses, doing the Icehouse Owner Operator Programme.   The topic was “The changing face of marketing – how to use digital and inbound marketing to get results for your business”.   Here is what Debra presented to the workshop – Digital & Inbound Marketing Workshop – OOP.   Debra is
23 Apr

How to develop a digital marketing strategy that gets results – Part 5

Written for The Icehouse by Debra Chantry and published here. Wow – we’re almost at the end of our journey…. I do hope you have used my tools / tips and are well on the way to having a strong digital strategy. Now is the time to put it into action! The last step in any marketing plan
18 Apr

How to develop a digital marketing strategy that gets results – Part 4

Written for The Icehouse by Debra Chantry and published here. Welcome back! You’re now well on your way to developing a digital strategy. You know what you need to achieve…. Now it’s time to think in more detail about how, what, who, where, when & why? Decide on your strategy & tactics Your strategy and your tactics will
10 Apr

How to develop a digital marketing strategy that gets results – Part 3

Written for The Icehouse by Debra Chantry and published here. Last week we spent a lot of time understanding the marketplace, our competitors and developing our SWOT and key areas to work on. This week it’s time to start developing digital objectives. Let’s not forget that digital marketing is just a series of digital channels that you can
03 Apr

How to develop a digital marketing strategy that gets results – Part 2

Written for The Icehouse by Debra Chantry and published here. Last week we talked about your target audience and understanding them. The next step in developing your digital marketing strategy is to look at where you are currently at. Analyse your current situation – Are you currently operating in the digital marketing space? – What are your current