It has been my absolute pleasure to work as a Business Coach for Wendyl Nissen & Daniel Ellison of Wendyl’s through The Icehouse. Wendyl & Dan have an amazing philosophy to help people live a healthy eco life and you won’t find people more passionate about it!
They started their business a few years ago and as Wendyl puts it, “tended to organically grow from one crisis to the other.”
We’ve spent the last few months business coaching, undertaking strategic analysis and planning to understand where Wendyl & Dan want to take the business and then what they and the business needs to do to achieve that goal.
It’s been an interesting journey and we’re not there yet… but it’s great to see Wendyl’s charging forward 🙂
Debra Chantry – Business Coach & EiR at The icehouse.
For the original article – click here – http://www.theicehouse.co.nz/wendyl-nissen-and-the-icehouse-part-2-moving-forward/
Wendyl Nissen and The Icehouse Part 2: Charging Forward
We look forward to our fortnightly meetings with Debra because she can help us see ourselves from the outside when we are so involved with the inside day to day workings. We’re not business analysts and have tended to organically grow from one crisis to the other. Now we have data to analyse and can see trends and good news on the horizon.Now, we need to take our new look and find the new customers it was intended for.We know we have a secure, loyal customer base in my age group which is women 40 and older. Now we need to target customers in the younger age group of 18-30 to which my son Daniel belongs.These are the young professionals who care more about the environment than any other generation before them. They don’t mind paying a bit extra for a product which is trusted and will help the planet. They regard the extra expense as something they should pay for as responsible citizens.
So now, with Debra’s help, we’ll be hiring a marketing coach.