Principal | Business Coach | Governance
Debra is our Principal & Business Coach. She has 23 years experience within Sales, Marketing & Operations, with a strong passion for Online & Customer Experience. Her experience is built up from over 18 years of working within Corporates across a variety of sectors, working with over 100 businesses as a Mentor / Business Coach, plus 5 years of running her own companies.
Her experience spans across both service & product, including Professional Services, Travel & Tourism, Food & Nutrition, Beauty Products, Medical Products, Pet Products, FMCG, Pharmaceuticals , Online Gaming & Online Services, Software & Mobile Application development, PR & Promotions, Media, Advertising, Engineering & Architecture. Debra had a stint within Local Government & has worked with a number of Charities, so also understands Not-For-Profit.
As well as the positive stuff, Debra has been involved in two spectacular business failures – as an employee and in one of her own businesses, so understands the other side too, with a real insight into what not to do.
Debra is a Business Coach & Executive in residence at The Icehouse & The Lightning Lab as well as a Business Mentor with Business Mentors NZ. She is a member of the IoD (Institute of Directors), a Fellow Chartered Marketer of the Chartered Institute of Marketing (UK) & a member for the Institute of Management.
In her spare time, Debra lectures & tutors, runs workshops & does Keynote speaking in Marketing Management, Inbound Marketing, Digital Marketing, Business Planning made fun & Measures of Business Success. She sits on a number of Advisory Boards & Boards across Private & Not for Profit sectors as well as Chairing a couple of Advisory Boards.
With this broad range of experience, she has the capacity to quickly understand a business and recognise the opportunities. That said, she’s not afraid to get her hands dirty & has a reputation for making things happen. She can work with you at a strategic level but also translate this into something meaningful for the business.
Debra uses her distinctive coaching skills to work with both start-ups & established businesses to help them unlock their potential & realise profitable growth. She believes in planning for, measuring & celebrating success in both your business & your personal life & most importantly having fun along the way
Debra is one of life’s true enthusiasts, with the rare ability to motivate & excite colleagues, customers & clients. She is passionate about working with Kiwi Businesses & Boards to ensure that they grow profitably.
Debra was a finalist in the 2013 NEXT Women of the Year in the Business Category.
Outside of work, Debra is mad about cats, dogs, horses, languages and fast cars. She’s also been known to enjoy a spot of tennis, skiing & good food, wine & company 🙂